NATALIE HOLLOWAY is the co-founder of Bala, a fitness accessories brand known for its stylish and functional workout gear, including the popular Bala Bangles, named one of the items that defined 2020 by Vogue. With a background in marketing and a passion for design, she helped revolutionize the fitness industry by merging fashion with fitness. Holloway gained national attention after pitching Bala on Shark Tank, securing investment and rapidly growing the brand.
