BRENT ADAMSON is a world-renown researcher, author, presenter, trainer, and advisor to B2B commercial executives around the world. Known as having the “biggest crystal ball in B2B sales,” Brent is the co-author of the best-selling, industry changing book The Challenger Sale (with over 1 million copies sold). He is a frequent contributor to leading business publications, including the Harvard Business Review, featuring his recent articles, “Sensemaking for Sales” and “Traditional B2B Sales and Marketing Are Becoming Obsolete.” Brent is also author of the HBR article “The End of Solution Sales,” which remains one of the top 5% most consumed HBR articles of all time.
Especially well known for his passion for “productive disruption,” Brent served as the “chief storyteller” for CEB, now Gartner’s, sales, marketing, and customer service practices from 2003 to 2022. Brent’s research focused most closely on the intersection of selling and buying, seeking to understand the changing nature of effective commercial collaboration. Brent has presented to hundreds of thousands both in-person and virtually all over the world, ranging from executive leadership team meetings to main stage keynotes at the leading industry conferences.
